Open house follow-up text script I would send

Hi [first name], this is [agent name]. Thanks for visiting [property address] today.

You asked about [question]. I can send [disclosures/comps/similar homes/offer timing] if that would help.

Reply here, or open [property link].

The first text should connect directly to the visit. Property address, the visitor's question, and one next step are enough.

If I need to send disclosures, a long property explanation, or a list of homes, I would use email. Text works best for confirming the next action.

An unrepresented buyer who asked for offer timing gets a different message from a neighbor who wanted market updates. A represented buyer gets a lighter message and should go back to their agent for representation advice.

That is why the sign-in form matters. Buyer status, agent status, and the visitor's question decide what I send.

The FCC's consumer guidance says unwanted robocalls and texts are regulated, and automated or prerecorded calls or texts to wireless numbers generally need consent. I would not treat a phone number on a sign-in sheet as blanket permission for automated text marketing.

For a one-to-one follow-up, I still keep the context visible: the property, the event, and why I am texting. If the visitor asks me to stop, I stop.

If the follow-up becomes a commercial email, the FTC's CAN-SPAM guide sets the basic rules: accurate header information, truthful subject lines, a valid physical postal address, and a clear opt-out path.

Do not turn an open house sign-in into a sloppy drip campaign with no context and no opt-out.

A text reply is not just a message. It is part of the lead record.

I would save the visitor's question, the answer sent, the next action, and whether they prefer text, email, or a call. That makes the next follow-up specific instead of guessing from memory.