Open house visitor registration form fields

The form needs enough detail for follow-up, but it should still fit on one phone screen without feeling cramped.

For most open houses, I would start with these fields:

NAR says someone simply attending an open house on their own does not need a written buyer agreement just to tour the property. That does not remove local brokerage rules, but it does help keep the registration form focused.

I still ask whether the visitor is working with an agent. It changes the follow-up. A represented buyer, an unrepresented buyer, and a neighbor should not all get the same message.

NAR's safety guidance treats open house preparation and visitor awareness as part of the job. It includes practical habits like checking in, asking for identification, and limiting how many people are inside at once.

A registration form is not a safety plan by itself. It is one piece of the routine. I still keep the form near the entrance, keep a paper backup nearby, and avoid letting check-in distract from the room.

If the form feeds email follow-up, the FTC's CAN-SPAM guidance still matters: truthful subject lines, accurate header information, a valid physical postal address, and a clear opt-out for commercial email.

Text follow-up needs more care. FCC guidance says callers need prior consent for certain robocalls and robotexts, and consumers can revoke consent. I would not treat a phone number on a form as permission for every future text campaign.

QR registration is cleaner because the lead goes straight into the list. The problem is that phones, batteries, and cell service do not always cooperate.

The simple workflow is QR first and paper second. After the open house, move paper entries into the same lead list so follow-up does not split across a clipboard and an app.