QR code for open house sign-in

The QR code should open one mobile-friendly sign-in form for that property. Agent homepages, generic contact pages, and PDFs add friction at the door.

The form should ask for the details the agent will use after the showing:

The visitor is probably scanning from the entryway while other people are waiting. The page needs the property address, the listing agent name, and a short submit button.

I would not hide the form behind a login, newsletter pitch, or multi-step wizard. The job is check-in. Everything else can happen after the visitor is in the lead list.

The FTC warns that QR codes can send people to spoofed sites or malware downloads, so trust matters. A printed code for an open house should point to a normal HTTPS URL on a domain visitors can recognize.

That also helps when someone does not want to scan. Print the short URL under the code so they can type it. It is a small detail, but it makes the sign feel less random.

NAR open house safety guidance still treats sign-in and identification as part of running the event safely. QR check-in helps with clean data, but it should not be the only path through the door.

Phones die. Cell service fails. Some visitors do not want to scan a code. Keep a one-page sheet nearby and move those entries into the same lead list after the open house.

After submit, the lead should be attached to the property and ready for follow-up. I want to know who visited, who asked for information, who already has an agent, and who is worth a same-day reply.

If you plan to text or email visitors later, collect and store consent in a brokerage-approved way. The FTC's CAN-SPAM guidance applies to commercial email, and FCC guidance treats consent and opt-outs for robotexts seriously.