How to get open house visitors to sign in

The weak version is asking visitors to sign in because you want leads. That is true, but it is not useful to the person standing at the door.

I would say what they get from signing in: the property link, disclosures if available, similar homes if this one is not right, or a short answer to the question they asked during the tour.

The door form should not feel like a buyer consultation. I would ask for name, email, phone, whether they are working with an agent, and one question or feedback field.

If the visitor wants more help after the open house, that is the time for a fuller conversation. At the door, the goal is a clean record and a next step.

A QR form avoids bad handwriting and saves the lead under the right property. It also lets the visitor type on their own phone instead of writing in front of other people.

I still keep a printed sheet beside it. Phones die, cellular signal fails, and some visitors just prefer paper. Both should end up in the same lead list after the open house.

The FTC warns consumers that QR codes can hide harmful links. For an open house table, I would print the short URL under the code and use a recognizable domain.

That makes the scan less mysterious. It also gives the visitor a fallback if their camera app does not pick up the code.

One field changes the follow-up: are they already working with an agent?

NAR says a consumer who walks into an open house on their own does not need a written buyer agreement just to tour. I still want the sign-in record to show agent status, because a represented buyer should not get the same follow-up as an unrepresented buyer asking for next steps.

Bad contact info usually means the visitor expects spam or does not see the point. I would set the expectation before they type anything.

A simple line works: I use this to send the property link and any question you want answered after the open house. If you are already working with an agent, write that down and I will keep the follow-up appropriate.

I do not only save the name and email. I save the property, visit date, agent status, question asked, feedback, consent context, and next action.

That is what makes the follow-up useful. The agent can send disclosures to the person who asked for them, a clean note to the represented buyer, and a seller update that says more than how many people walked through.