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Open house guest sign-in sheet fields

What I would put on an open house guest sign-in sheet, what I would skip, and how I would turn it into useful follow-up.

Updated 2026-07-055 min read

An open house guest sign-in sheet is not a guest book. It is a lightweight lead record for people who walked through a listed property.

I would keep it short enough for the doorway and structured enough that follow-up does not depend on memory.

Use visitor language at the door

Some agents say visitor. Some say guest. The sheet should still do the same job: capture contact details, agent status, property interest, and the next step.

I would use these columns:

  • Guest name
  • Email
  • Phone
  • Already working with an agent?
  • Interested in this home?
  • Question or feedback

Put the property at the top

The header should include the property address, date, time, agent name, brokerage, phone, and email.

That header matters after the event. A stack of paper guest sheets without the property context creates cleanup work.

Keep the questions neutral

I would not ask guests about family makeup, religion, disability, nationality, or neighborhood preference assumptions on the sign-in sheet.

HUD's Fair Housing Act overview lists protected categories including race, color, national origin, religion, sex, familial status, and disability. Keep the sheet tied to the visit: contact details, interest, feedback, and next action.

Respect agent status

The agent-status question is useful because follow-up changes depending on the answer.

If someone already has an agent, I keep the message simple and avoid acting like I represent them. If they are unrepresented and ask for help, that becomes a different conversation handled through the brokerage's normal workflow.

Do not turn it into buyer paperwork

NAR says visitors who simply attend an open house on their own do not need a written buyer agreement just to tour.

The guest sign-in sheet should not blur that line. Use it for attendance and follow-up, not representation terms.

Offer QR sign-in beside the sheet

A QR form is cleaner than handwriting, especially when the room is busy. It can save the property, date, and visitor answers immediately.

I would still leave the printed guest sheet on the table. The two versions should ask the same questions so paper entries can be typed into the same lead list later.

Make the QR destination visible

The FTC warns that QR codes can lead to spoofed or harmful sites. Print the visible destination or short URL under the QR code.

That gives guests a way to check the link and a manual option if scanning fails.

Turn the sheet into follow-up

After the open house, I would tag every entry with the property, date, interest level, agent status, and next action.

That is where the sheet becomes useful. Send the listing link, answer the question the guest asked, keep opt-outs clean, and use the visit notes for a seller activity update.

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